According to global travel performance data from TripAdvisor Travellers’ Choice Awards 2024 and Statista’s International Tourism Index, three destinations consistently rank among the most desirable in the world for lifestyle travel and overseas property investment: Spain, Thailand and Bali (Indonesia). These locations perform strongly across tourism demand, rental income potential and relocation appeal, making them highly attractive investment choices in 2025.
Spain welcomed 85.1 million international visitors in 2023, making it the most visited country in Europe (Spanish Ministry of Industry, Trade & Tourism, 2024; UNWTO Tourism Rankings, 2024). With a powerful tourism economy, high-quality lifestyle and mature property market, Spain remains one of the safest investment locations worldwide.
Spain offers long-term investment resilience, strong liquidity and consistent rental occupancy – making it one of the most reliable property markets in Europe.
Thailand is one of the top 10 global tourism economies (World Travel & Tourism Council, 2024) and continues to attract international investors due to its affordability and strong rental returns. It remains a leading destination for holiday rentals and long-stay living, especially in Phuket, Bangkok and Pattaya.
Thailand continues to perform as a high ROI lifestyle investment location with excellent long-term growth fundamentals.
Bali ranks in the Top 3 Travellers’ Choice Destinations Worldwide (TripAdvisor, 2024) and has become a global leader in boutique villa tourism and lifestyle investment. The island receives 11–13 million visitors annually (Bali Tourism Office, 2024), with rising demand for luxury stays and private villa accommodation.
Bali offers one of the highest income-to-price ratios in global real estate and continues to outperform traditional Western markets for ROI.
At International Property Alerts (IPA), we identify Spain, Thailand and Bali as three of the strongest lifestyle investment destinations for 2025, combining tourism resilience, high rental performance, growing foreign buyer demand and long-term capital appreciation potential. These markets continue to attract both first-time international buyers and portfolio investors seeking income-producing lifestyle assets.
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