Indonesia Named World’s Most Beautiful Country by Forbes
- International Property Alerts
- October 2, 2025
Indonesia — In a prestigious ranking published by Forbes, Indonesia has been honored as the world’s most beautiful country, topping a list of 50 nations evaluated for their natural beauty, diversity, and aesthetic appeal.
The Ranking: Method & Metrics
The Forbes list “The World’s 50 Most Beautiful Countries employs a natural beauty score, among other qualitative measures, to assess countries’ visual and environmental allure. In this evaluation, Indonesia secured a score of 7.77 out of 10, placing it ahead of other strong contenders.
While Forbes does not fully disclose every sub-criterion or weighting, the ranking emphasizes:
Geographical diversity: coastlines, islands, mountains, forests
Biodiversity and ecosystems: coral reefs, rainforests, endemic species
Cultural and scenic landmarks: heritage sites, traditional architecture, landscapes shaped by human–nature symbiosis
Photogenic appeal & iconic vistas: landscapes that resonate globally in imagery and imagination
What Sets Indonesia Apart
Indonesia’s archipelagic splendor is central to its top ranking. With over 17,000 islands, the country combines maritime richness, dramatic volcanic landscapes, and lush tropical forests in ways few nations can match.
Some of the exemplary features often cited include:
Coral reef systems — Indonesia hosts one of the richest coral ecosystems globally, contributing to its marine beauty and ecological value.
Iconic landscapes — Rice terraces in Bali, volcanic peaks such as Mount Bromo or Mount Rinjani, and towering forested interior terrain
Cultural landscapes — Historic temples, traditional villages, and harmonious integration between nature and local communities
Biodiversity hotspots — From Komodo dragons in Komodo Island to endemic flora and fauna across Sulawesi, Papua, and elsewhere
Implications & Strategic Value (IPA Lens)
From an Institutional Public Affairs perspective, the Forbes accolade offers multiple strategic advantages and responsibilities:
1. Global Brand & Soft Power
The title strengthens Indonesia’s brand as a premier destination for nature, culture, and sustainable travel.
It boosts its soft power by positioning Indonesia not merely as a tourist spot, but a globally admired natural treasure.
2. Tourism & Economic Impact
Such recognition can drive inbound tourism, elevating foreign exchange earnings, hospitality development, and regional investment.
It supports policy levers to develop underexploited regions (e.g., eastern Indonesia) in a sustainable manner.
3. Conservation & Environmental Stewardship
With greater visibility comes greater expectation: the government, private sector, and local communities must protect the very ecosystems that underpin this recognition.
Enhanced commitment to marine conservation, protected areas, and climate resilience becomes not just ecological imperative but reputational necessity.
4. Policy & Infrastructure Balance
Infrastructure development (airports, roads, connectivity) must be harmonized with environmental sensitivity to avoid degrading the assets that earned the recognition.
Policies that guide visitor flows, waste management, and cultural site preservation become more critical.
5. Domestic Pride & Cohesion
Recognition on the world stage can be leveraged for national unity, local pride, and public engagement in conservation initiatives.
It invites narratives that highlight the diversity of Indonesia’s regions while reinforcing the common identity as custodians of beauty.
Challenges & Risks to Navigate
Over-tourism: Iconic spots might risk overcrowding, which can degrade natural quality and local living conditions.
Environmental degradation: Coral bleaching, deforestation, pollution, and land conversion are real threats.
Uneven benefit distribution: Some regions may profit while others lag behind, exacerbating inequalities.
Reputational risk: Failure to uphold environmental and cultural integrity may backfire, undermining the accolade.
Strategic Recommendations
1. Sustainability-First Infrastructure
Prioritize “green” airports, eco-lodges, renewable energy, and low-impact transport in tourist corridors.
2. Decentralized Tourism Promotion
Encourage tourism beyond Bali & Java — e.g. Papua, Maluku, Kalimantan — to distribute growth and reduce pressure on hotspots.
3. Community-Led Conservation & Stewardship
Involve local communities in planning, benefit-sharing, and enforcement of conservation measures.
4. Storytelling & Global Communication
Use the Forbes ranking as a platform to share Indonesia’s conservation stories — coral restoration, habitat protection, indigenous knowledge.
5. Monitoring & Accountability
Establish metrics and transparency for environmental impact, visitor capacity, and cultural preservation, aligned with the prestige of the ranking.
Being crowned the most beautiful country in the world by Forbes is more than symbolic — it is a strategic asset. For Indonesia, the honor offers an opportunity to convert global recognition into sustained, responsible development, increased tourism, environmental leadership, and strengthened global identity. How Indonesia leverages this moment will determine whether the beauty is preserved — not just admired on a list — but safeguarded for generations.
📧 elly@internationalpropertyalerts.com
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