Global Real Estate 2025: The Smart Investor’s Entry Point
- International Property Alerts
- November 11, 2025
The Smart Investor’s Entry Point for Global Property Opportunities
After two years of turbulence, the global property market is settling into a new rhythm. Prices have stabilised, yields are recalibrating, and serious investors are quietly re-entering the market.
According to JLL’s Global Real Estate Outlook 2025, most regions have now passed the bottom of their price corrections, and the “early-mover advantage may peak in 2025.” (JLL)
Similarly, the PwC & Urban Land Institute Emerging Trends Report 2025 calls 2025 “a year of repositioning,” where investors focus on income reliability, not speculation. (PwC ULI)
🇵🇹 Portugal: Europe’s Comeback Star
Lisbon and the Algarve continue to outperform the wider EU market.
Idealista data (Aug 2025) shows median apartment prices up 22.6 % y/y, reaching €2,991 per m² in Greater Lisbon — record highs. (Idealista Portugal)
Demand remains strongest among British, French and U.S. buyers seeking long-term relocation, not just Golden Visa access.
> “Portugal has proven that lifestyle + stability is the new luxury. Prices are at record levels, but quality stock is still limited,” says Elly Herriman, IPA Director of Marketing & Innovation.
🇬🇷 Greece: Athens Finds a Sustainable Pace
Greece’s market, after years of double-digit growth, is cooling slightly but remains solid.
Bank of Greece data (Q2 2025) shows Athens apartment prices up 5.5–5.9 % y/y, while Thessaloniki rose about 8 %. (Bank of Greece)
New rules to curb unlicensed Airbnbs are shifting focus toward licensed short-stay properties and long-term rentals. (Ekathimerini News 2025)
For investors, Athens now offers a steadier, income-led story — average gross yields 6 – 7 % on city apartments.
🇦🇪 Dubai: Still the Global Benchmark
Dubai remains the Middle East’s most liquid market.
Knight Frank’s UAE Market Review 2025 reports that prime home values have risen 94 % since 2020 and are projected to climb another 8 % in 2025. (Knight Frank)
80 % of purchases are cash-based, underscoring financial stability.
Average gross yields hover around 6 %, with strong rental absorption and low vacancy.
> “Dubai has become the benchmark for liquidity, infrastructure and tax neutrality,” notes Andy Grimley, IPA Head of Global Distribution. “It’s now viewed less as speculative and more as a steady wealth-preservation market.”
🇹🇭 Thailand: Tourism-Led Revival
Phuket and Bangkok are riding a powerful tourism rebound.
CBRE Thailand Market Update H1 2025 shows condo sales up over 200 % year-on-year, driven by foreign demand. (CBRE Thailand)
Branded resort residences now make up 10 % of all condo launches, and international arrivals exceeded 40 million in 2025. (Tourism Authority of Thailand)
Average rental yields 7 – 8 % on managed resort apartments.
> “Thailand offers the rare mix of lifestyle, strong tourism and legal ownership clarity. For IPA investors, it’s our top APAC lifestyle pick for 2025.”
🇺🇾 Uruguay: Latin America’s Safe Haven
While much of Latin America remains volatile, Uruguay continues to deliver quiet consistency.
Global Property Guide ranks Uruguay as the region’s most stable housing market for foreign buyers, with steady 3–4 % annual appreciation and no restrictions on ownership. (Global Property Guide 2025)
Montevideo and Punta del Este attract retirees and digital nomads drawn to political stability, low corruption and affordable health care.
This “under-the-radar” stability makes Uruguay a contrarian hedge against higher-beta markets.
Investment Outlook 2025–2026
Research consensus from JLL, Knight Frank, and UBS points to steady global growth of 4 – 6 % over the next 12 months, led by income-producing assets — logistics, living, and resort-lifestyle real estate.
Logistics vacancy is below 4 %, rents rising 6 % y/y. (CBRE IM)
Institutional allocations to living sectors reached 25 % of global portfolios, up 5 points YoY. (PGIM Real Estate 2025 Outlook)
> “The new property cycle will reward strategy, not speed,” I explain. “Buyers who balance geography, sector and timing will outperform those chasing headlines.”
IPA Investor Checklist
- Diversify globally – Blend one mature (e.g., Portugal/Dubai), one growth (Thailand/Japan) and one value (Uruguay/Mexico) market.
- Target income assets – Aim for stable 5–8 % yields via managed rentals or branded residences.
- Focus on fundamentals – transport, infrastructure, political stability and rental demand.
- Use credible partners – Work with licensed developers, not speculative resellers.
- Think long-term – Five- to ten-year horizons will capture the full cycle of recovery.
📧 elly@internationalpropertyalerts.com
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