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Europe’s property market has entered a new, more rational cycle. After the price surges of the late 2010s and pandemic-era highs, 2025 is marked by stabilisation, cautious optimism, and targeted investor interest in lifestyle-driven, visa-friendly markets.
According to the PwC & Urban Land Institute Emerging Trends in Real Estate Global Outlook 2025, “European real estate has moved from shock to stabilisation.” Most major EU economies have achieved soft landings, inflation is moderating, and foreign capital is returning—albeit more selectively. (PwC ULI 2025 Report)
> “Europe 2025 isn’t about chasing fast gains—it’s about owning lifestyle and location,” says Elly Herriman, Director of Marketing & Innovation at IPA. “Buyers want somewhere they can live, rent out and travel from in one decision.”
Portugal remains the standout European performer.
Idealista (Aug 2025): National property prices up 22.6 % y/y; Greater Lisbon averages €2,991 per m² — a record high. (Idealista Portugal)
Foreign buyers — led by British, French and US nationals — now account for 14 % of transactions.
Golden Visa reforms in 2023 shifted interest toward permanent relocation and digital-nomad residency.
Rental yields in central Lisbon average 5 %, and long-let demand outpaces new supply.
Lisbon and Porto are also on Knight Frank’s list of the Top 10 European Cities for Prime Residential Growth 2025 (projected +6 %). (Knight Frank Wealth Report 2025)
> “Portugal combines affordability, climate, safety and visa access better than anywhere in Western Europe. It’s the lifestyle benchmark,” Herriman adds.
After a decade of austerity, Greece is quietly back.
Bank of Greece (Q2 2025) reports Athens apartment prices up 5.9 % y/y; Thessaloniki +8 %. (Bank of Greece)
Rental yields average 6–7 %, among the highest in Southern Europe.
New Airbnb licensing rules for multi-property owners are redirecting foreign investment toward licensed apart-hotels and long-term rentals. (Ekathimerini 2025)
Tourism remains robust—2025 visitor numbers surpassed 2019 records—with infrastructure upgrades around Athens Riviera and Crete continuing. Capital-gains tax relief for energy-efficient renovations is drawing EU-funded buyers into refurb projects.
Spain entered 2025 with steady price growth and renewed international demand.
INE Spain (Sept 2025): average national prices up 4.3 % y/y, led by the Balearics and Costa del Sol (+7 %). (Instituto Nacional de Estadística)
Mortgage rates have eased slightly as the ECB paused tightening.
British and German buyers still dominate, accounting for almost 40 % of foreign purchases. (Registradores de España Q2 2025)
Rental legislation varies by region, but Andalusia and the Valencian Community remain favourable for holiday lets. Coastal rental yields average 5 – 6 %.
> “Spain is less about undervalued entry and more about long-term lifestyle and brand. Its infrastructure, healthcare and connectivity keep it a top-tier choice,” says Herriman.
Cyprus and Malta both retain residency routes and favourable tax environments.
Cyprus (Hellenic Bank Data 2025): apartment prices up 6 %; rents +8 %.
Malta (NSO Data 2025): rents rose 5 %, with steady expat occupancy.
Both markets appeal to retirees and EU citizens seeking climate, English language and EU mobility. Tourism and digital-nomad visas keep seasonal rental markets active.
– European Macro Overview
Inflation: EU average 2.7 % in Q3 2025 (Eurostat).
Mortgage Rates: 2.9 – 3.4 % in Southern Europe; down from 4 % in 2024.
Supply: Residential permits fell 11 % YoY (Euroconstruct 2025), supporting prices.
Luxury Index: Knight Frank forecasts prime European price growth of 4 % for 2025–26, led by Lisbon and Milan. (Knight Frank Prime Global Forecast 2025)
These data confirm Europe’s “soft recovery” thesis: modest capital growth but improving rental yields and tight supply.
Italy offers some of Europe’s most undervalued heritage property.
Nomisma 2025 shows average price growth of 2 – 3 %, but double-digit increases in Florence and Lake Como. (Nomisma Osservatorio Immobiliare 2025)
The €1 Home and Restoration Grant schemes have revitalised rural towns in Sicily and Le Marche.
Rental demand from remote workers and expats is boosting medium-term leases in Tuscany and Puglia.
Italy’s advantage lies in its balance of culture, low borrowing costs and government renovation incentives.
Still, Europe remains the world’s most trusted region for rule of law, title security and infrastructure.
📧 elly@internationalpropertyalerts.com
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